Brand Identity System

Near­cations Brand Kit

A complete visual identity for India's premier curated staycation brand — crafted for couples, groups, and corporate retreats from Mumbai & Pune.

Logo System Color Palette Typography Social Templates Brand Voice
Nearcations
Escape. Nearby.
Scroll to explore
01Logo System
02Color Palette

Color Palette

Drawn from the landscapes of India's most beloved escapes — terracotta sunsets, deep forest canopies, warm sand, and the cool mist of the Western Ghats.

Forest Deep
Primary Brand Color
#2C4A3E RGB 44 74 62
Headings · Backgrounds · Primary CTA
Terracotta Glow
Primary Accent
#C9956B RGB 201 149 107
Accents · Icons · Highlights · CTAs
Golden Hour
Secondary Accent
#E6C07B RGB 230 192 123
Hover states · Badges · Warm highlights
Warm Cream
Background / Base
#F2EDE4 RGB 242 237 228
Page backgrounds · Card fills · Light UI
Mahogany Earth
Deep Neutral
#5B3A29 RGB 91 58 41
Body text · Borders · Subtle depth
Mist Green
Supporting Tone
#A8C4B8 RGB 168 196 184
Backgrounds · Dividers · Soft UI elements

Approved Color Combinations

Aa
Forest Deep on Warm Cream
AAA · 9.2:1
Aa
Warm Cream on Forest Deep
AAA · 9.2:1
Aa
Cream on Terracotta
AA · 4.6:1
Aa
Golden Hour on Mahogany
AA · 5.1:1
03Typography

Typography System

Two typefaces in dialogue — the editorial grace of Cormorant Garamond for display moments, and the modern clarity of Plus Jakarta Sans for everything functional.

Display / Headline
Cormorant Garamond
Elegant, editorial, timeless. Used for hero headlines, section titles, pull quotes, and any moment that demands presence and warmth.
Light 300 Escape Nearby
Regular 400 Escape Nearby
Medium 500 Escape Nearby
SemiBold 600 Escape Nearby
Italic Escape Nearby
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789
Body / UI
Plus Jakarta Sans
Modern, geometric, highly legible. Used for body copy, navigation, buttons, captions, and all functional interface text.
Light 300 Curated Stays & Experiences
Regular 400 Curated Stays & Experiences
Medium 500 Curated Stays & Experiences
SemiBold 600 Curated Stays & Experiences
Bold 700 Curated Stays & Experiences
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Type Scale

Display XL 72px / 4.5rem Nearcations
Display L 56px / 3.5rem Escape. Nearby.
Heading 1 40px / 2.5rem Curated Getaways
Heading 2 28px / 1.75rem Weekend Escapes
Body Large 18px / 1.125rem Premium stays within 4 hours of Mumbai & Pune
Body 16px / 1rem Book your next curated escape with Nearcations
Caption 12px / 0.75rem PROPERTY · LONAVALA · 2 NIGHTS
04Social Templates

Social Media Templates

Consistent, scroll-stopping templates for Instagram, LinkedIn, and Stories — designed to maintain brand integrity across every touchpoint.

05Brand Voice

Brand Voice & Tone

How Nearcations speaks is as important as how it looks. Every word should feel like a trusted friend who knows the best hidden spots.

Warm & Inviting
We speak like a knowledgeable friend, not a corporate travel agent. Approachable, genuine, and always helpful.
Write this:
"Your perfect weekend is just a few hours away."
Not this:
"Utilise our platform to access curated accommodation solutions."
Aspirational, Not Pretentious
We celebrate the joy of escaping without making anyone feel excluded. Premium feels accessible.
Write this:
"Wake up to mist-covered hills and a cup of chai."
Not this:
"An exclusive luxury experience for the discerning traveller."
Specific & Evocative
We paint pictures with words. Specific details — the smell of rain on red earth, the sound of a waterfall — create desire.
Write this:
"A 6-bedroom villa with a private pool, 3.5 hours from Pune."
Not this:
"A great property with many amenities nearby."

Tagline System

Primary
Escape. Nearby.
Campaign
Your Next Story Starts Here.
Corporate
Recharge. Together.
Seasonal
Monsoon Magic Awaits.
06Brand Applications

Brand Applications

How the identity comes to life across physical and digital touchpoints.

Escape. Nearby.
Priya Sharma
Co-Founder & Head of Experiences
priya@nearcations.com
+91 98765 43210
nearcations.com
Business Card · 90 × 55mm
Web Banner · 300 × 250px